Meta is reportedly back in the game of developing a premium Meta Quest after discontinuing the Quest Pro line earlier this year. Sources at Bloomberg indicate Meta has initiated development of an advanced VR headset to run alongside the Quest 4 which suggests a future replacement for the discontinued Quest Pro model.
Prior to its 2025 discontinuation Meta launched the Quest Pro as its upscale mixed-reality device which included sophisticated functionality like face detection and eyetracking capabilities. With growing competition from companies like Samsung and Google, Meta appears to be accelerating its efforts to develop a new premium Meta Quest that could redefine VR and mixed reality experiences.
Why Is Meta Returning to Premium VR?
Meta’s decision to revisit a premium Meta Quest seems to be a response to increasing pressure from competitors. The upcoming high-end mixed-reality headset called Project Moohan combines efforts by Samsung and Google to develop hardware solutions that will advance virtual reality standards. The absence of a premium-option in Meta’s current line-up leads the company to pursue a refreshed premium Meta Quest as they try to regaining their position at the top of high-end VR market leadership.
Meta engineers with ASUS to advance headset technologies through face tracking alongside eye tracking capabilities. The ongoing focus on premium hardware development at Meta should position the company to directly engage its competitors in the expanding VR industry.
Lessons from the Quest Pro
When the Quest Pro entered the market it possessed innovative features yet it achieved minimal success due to both its premium cost and singular market appeal. The mix of advanced capabilities including mixed-reality support and eye tracking could not move the broader VR market despite its existence. The company moved to different projects while directing their development toward ultralight mixed-reality glasses under codename Puffin with a future launch date of 2027.
Meta’s product range faced a missing piece after shutting down the Quest Pro product. By developing a new premium Meta Quest, the company has a chance to learn from its past mistakes and deliver a device that appeals to both enthusiasts and professionals. During this development cycle Meta appears dedicated to combining breakthrough technology with everyday functionality.
What Could the New Premium Meta Quest Offer?
While Meta has not officially revealed any details, a new premium Meta Quest could build on the Quest Pro’s features while addressing its shortcomings. Advanced monitoring technology for eyes and faces will most definitely revive in future releases to boost both better social connections and user-friendly control design. A main focus of updates should center on better mixed-reality integration which enables smooth transitions between virtual and physical spaces.
A future premium headset iteration needs a lightweight structure along with comfort innovations to draw users from both professional studios and individual consumers. Building upon its expertise in accessible VR hardware Meta aims to develop the new premium headset which delivers a perfect combination of advanced innovation alongside user-friendly design features.
Competition Fuels Innovation
The development of the premium Meta Quest comes at a time when the VR and mixed-reality market is heating up. The forthcoming headset from Samsung, Google’s Project Moohan will fight against Meta’s leadership position while Apple works vigorously to develop their own model. The intense competition among tech firms seems to be influencing Meta to hurry up development of its flagship device.
Meta’s strategy of working on multiple prototypes simultaneously also means that we may see several iterations of the premium Meta Quest before a final product is ready for market. The multiregime development method allows flexibility yet it reveals the difficulties of establishing a hardware system that satisfies marketplace needs and Meta’s ambitious quoting.
