Google has kicked off 2025 with a bang, announcing a significant price cut for its flagship foldable, the Pixel 9 Pro Fold. As part of a new promotion, the foldable smartphone is now £200 ($248) cheaper in the U.K., bringing its price down to £1,579 ($1,961). This marks one of the most substantial discounts since its launch in August 2024.
The price drop is paired with enhanced trade-in offers, making it even easier for customers to upgrade to the Pixel 9 Pro Fold. Google’s latest promotion also bundles several premium perks, including a year of Google One AI cloud storage, three months of YouTube Premium, and six months of Fitbit Premium, adding extra value for buyers.
Enhanced Trade-In Deals for Extra Savings
Google’s promotion for the Pixel 9 Pro Fold also includes improved trade-in options, allowing customers to exchange their old devices for competitive discounts. However, there’s a noticeable gap in trade-in valuations between the U.K. and the U.S. markets. For example, U.K. customers will receive £157 ($195) for a Pixel 6 Pro, while U.S. customers get $360 for the same device.
Despite these discrepancies, there are some standout trade-in offers. The Pixel 9 Pro Fold promotion in the U.K. offers £383 ($475) for an iPhone 12 Pro Max, a higher valuation than the $360 offered in the U.S. These trade-in deals, combined with the £200 price cut, make the Pixel 9 Pro Fold a more affordable option for customers looking to upgrade to Google’s latest foldable.
Premium Perks Add More Value to the Deal
In addition to the price reduction, Google is offering a range of premium benefits with the Pixel 9 Pro Fold. Buyers will receive one year of Google One AI cloud storage with 2TB of space, providing ample room for photos, videos, and other important files. The promotion also includes three months of YouTube Premium, allowing users to enjoy ad-free videos and background playback.
Fitness enthusiasts will appreciate the six months of Fitbit Premium included in the deal. This service offers advanced health insights, workout plans, and sleep tracking. Together, these perks enhance the overall value of the Pixel 9 Pro Fold, making it an even more attractive option for tech-savvy consumers.
Pricing Comparison Across the Pixel Lineup
While the Pixel 9 Pro Fold takes center stage in this promotion, other Google devices have also received discounts. The base Pixel 9 now costs £649 ($806), a reduction of £150 ($186). The Pixel Watch 3 is £70 ($86) cheaper, while the Pixel Buds 2 have been discounted by £30 ($37).
Interestingly, the Pixel 9 Pro and Pixel 9 Pro XL are not part of the current sale. However, industry experts speculate that Google may announce further promotions later this month, potentially coinciding with the launch of Samsung’s Galaxy S25 Ultra. For now, the Pixel 9 Pro Fold remains the highlight of Google’s January discounts.
Features That Make the Pixel 9 Pro Fold Stand Out
The Pixel 9 Pro Fold is Google’s most advanced foldable smartphone to date, combining innovative design with cutting-edge technology. Its foldable display offers a seamless transition between a compact phone and a larger tablet-like screen, making it ideal for multitasking, gaming, and media consumption.
Powered by Google’s Gemini Advanced chip, the Pixel 9 Pro Fold delivers exceptional performance, particularly in AI-driven tasks. Its advanced camera system, featuring Google’s signature computational photography, ensures stunning photos and videos, even in challenging lighting conditions. These features, combined with its sleek design, make the Pixel 9 Pro Fold a standout device in the competitive foldable market.
Why This Promotion Matters
Google’s decision to discount the Pixel 9 Pro Fold comes at a crucial time, as competition in the foldable smartphone market continues to heat up. Samsung recently announced a sale for its Galaxy Z Fold 6, prompting Google to follow suit with its own promotion. This move not only makes the Pixel 9 Pro Fold more accessible but also positions it as a strong contender against Samsung’s offerings.
The inclusion of premium perks like Google One AI storage and YouTube Premium further sweetens the deal, highlighting Google’s focus on creating an ecosystem of integrated services. For customers looking to invest in a foldable smartphone, the Pixel 9 Pro Fold now offers a compelling combination of performance, features, and value.
