Honda has unveiled its groundbreaking Honda 0 Series, a new line of electric vehicles (EVs) that promise to merge cutting-edge design with advanced technology. The two initial models—the Honda 0 Saloon and the Honda 0 SUV—are slated for production in a state-of-the-art manufacturing facility in central Ohio.
These EVs, revealed during the CES 2025 tech conference in Las Vegas, represent Honda’s commitment to innovation. Both vehicles are prototypes, which means they are near-production-ready but may undergo refinements. Honda is aiming to launch the Honda 0 Series in North America in 2026, with the SUV expected to debut first, followed by the Saloon.
Revolutionary Design and Features
The Honda 0 Series vehicles are unlike anything Honda has produced before. Their sleek, futuristic exteriors mark a departure from the company’s traditional designs, signaling a bold new direction for the automaker. Honda has designed the Honda 0 Series with three principles in mind: “Thin, light, and wise.”
These principles extend beyond aesthetics. The Honda 0 Series models will feature a new operating system called “Asimo OS,” named after Honda’s famous humanoid robot. This advanced system will offer hands-free driving capabilities and other highly automated technologies, ensuring the EVs are not only stylish but also intelligent.
Customer-Centric Development Process
Honda’s approach to the Honda 0 Series was heavily influenced by customer feedback. Lance Woelfer, Vice President of American Honda Motor automobile sales, emphasized the importance of community input in shaping the prototypes. “It gave us additional confidence to move forward,” Woelfer stated, highlighting the iterative process that helped refine the designs.
The Honda 0 Saloon and Honda 0 SUV are designed for modern drivers who prioritize both sustainability and innovation. While exact details about pricing, range, and performance remain under wraps, Honda’s focus on customer needs suggests these models will offer a balance of practicality and cutting-edge features.
Ohio: A Hub for EV Production
The decision to produce the Honda 0 Series in Ohio underscores Honda’s commitment to boosting domestic EV manufacturing. The multibillion-dollar facility in central Ohio will serve as the production hub for these groundbreaking vehicles, helping to secure jobs and strengthen local economies.
This move also aligns with Honda’s broader sustainability goals. By building the Honda 0 Series in the U.S., the automaker aims to reduce logistical emissions while meeting growing demand in North America, one of the largest EV markets in the world.
Competition and Market Impact
The Honda 0 Series arrives as Honda faces increasing competition in the EV sector. Just a day before the unveiling, Honda’s joint venture with Sony, Afeela, debuted its first EV model, the AFEELA 1. Priced at $89,900, the AFEELA 1 is targeting the luxury EV market, whereas the Honda 0 Series is expected to appeal to a broader audience.
Additionally, Honda’s potential merger with Nissan could further influence its EV strategy. While the impact of this partnership on the Honda 0 Series remains unclear, the collaboration could bring shared innovations to future models.
What’s Next for the Honda 0 Series?
The Honda 0 Series is not just about producing electric cars—it’s about redefining the EV experience. With its Asimo OS and bold designs, the Saloon and SUV prototypes signal Honda’s ambition to lead the transition to a sustainable, high-tech future.
As the world eagerly awaits the release of the Honda 0 Series, its success could set a new standard for electric vehicles. By combining innovative technology, customer-focused design, and domestic production, Honda is positioning the Honda 0 Series as a game-changer in the EV market.
