OPPO, a leading global smart device brand, has taken a significant step in its globalization journey with the worldwide launch of its flagship smartphones, the Find X8 Series. This means that the Find X8 and Find X8 Pro are now available globally in markets and give users the best camera performance experience, overall performance and battery life. With this, we are introducing ColorOS 15, which is packed with OPPO’s advanced OPPO AI solutions.
The global release of the Find X8 Series underscores OPPO’s dedication to delivering exceptional products and services to users worldwide. Since the company’s inception, the company has always maintained a mindset to learn more about the user in those overseas markets and provide the best user experience possible.
Overseas Markets Drive OPPO’s Growth
The reason OPPO has been successful in the global market also lies in its emphasis on overseas market, which has become OPPO’s key growth engine. OPPO currently operates in more than 70 countries and regions, and among its other global sales, the brand is currently fourth worldwide in terms of smartphone shipments with more than 300,000 retail spaces worldwide. Key also is that this equates to about 60% of total volume overseas.
OPPO remains a key market for Southeast Asia, where it’s number one. “We’re expanding in Latin America, where OPPO is already present in newly established markets, like in Brazil and Argentina where is fifth with 62 percent year to year growth,” the company said.
Evolving into a Comprehensive Global Technology Company
Beyond smartphones, OPPO is now on its way to becoming a global technology company. OPPO boasts a diverse product portfolio ranging from internet services to IoT products, and it covers over 700 million ColorOS users in over 40 countries around the world worldwide, and OPPO has been committed to its expanding footprint in the global market.
The recently launched Find X8 Series, OPPO Pad3 Pro, and OPPO Enco X3i showcase the company’s commitment to delivering a wide range of innovative products to its global customer base.
Strengthening Local Connections
OPPO’s success during its global expansion has a lot to do with the fact that a big part of it lies in touching base on the local communities. The firm joins Discovery Channel in launching ‘Culture in a Shot,’ an initiative to celebrate cultural richness via OPPO imaging technology. These cultural images and stories have already inspired over 330 million people around the whole world.
This also shows that OPPO understands local culture by its retail strategy. OPPO retail 3.0 Pro upgrading plan invests 60 million to integrate with local culture OPPO integrates local culture in their retail spaces to maintain a welcoming and familiar environment for customers.
Driving Premiumization through Joint Innovation
OPPO’s global expansion goes hand in hand with premiumization as it collaborates with Google, MediaTek, Ericsson and Hasselblad. The formation of these partnerships enables OPPO to bring premium, exceptional experiences to discerning consumers around the world, and enables its influence in the premium market.
The Find X8 Series, featuring AI Telescope Zoom and Lightning Snap, is the perfect Matchday Phone for fans, under the collaboration between UEFA and OPPO.
Final Thought
The global launch of the Find X8 Series exemplifies OPPO‘s commitment to bringing innovative, high-quality solutions to users worldwide. As OPPO continues its global expansion, while engaging locally, and making experiences premium, it remains focused on delivering technology that empowers, and keeps everyone connected, across the globe.
In accordance with OPPO’s ongoing globalization and localization strategy, with a strong global service network covering more than 62 countries and regions, the company will start from here to better realize the global technology vision.
